Keeper for agencies

Make every client account more valuable.

Discover growth opportunities hidden in your clients' customer data. Build stronger acquisition and retention strategies, prepare the actions to execute them, and demonstrate the value your agency delivers.

Try Keeper on one client Talk about the partner program

First client free · Partner pricing · Unlimited seats

Your client portfolio · October

Apparel clientAcquisition quality opportunity identified

Skincare clientRetention campaign opportunity identified

Home goods clientNew high-value customer persona emerging

Supplements clientSubscription pilot opportunity identified

Conceptual view of findings across clients.

Built for your growth strategy

Different agencies. One unfair advantage.

Whether you're responsible for acquiring customers or bringing them back, Keeper helps you understand who drives growth and where to act next.

Performance agencies

Acquire customers worth keeping.

Find out which campaigns bring your clients' most valuable customers, what makes those customers different, and how to use that intelligence to improve creative strategy, landing pages, and acquisition audiences.

October acquisition opportunity

Your highest-ROAS campaign isn't necessarily acquiring your best customers.

Campaign ACampaign B

ROAS

4.2×

2.8×

Customer acquisition cost

$32

$45

90-day repeat rate

12%

29%

90-day revenue per customer

$85

$162

Campaign A

Looks stronger on initial ROAS and CAC.

Campaign B

Acquires customers who spend more and repeat more frequently over the observed 90-day window.

Keeper's findingCampaign B is bringing in customers with stronger observed downstream purchasing behavior.

Investigate what differentiates those customers and test whether the insight can improve acquisition strategy.

Why Campaign B attracts better customers

The difference is who each campaign brings in.

Campaign A

Sarah 18%Michael 52%David 30%

Campaign B

Sarah 42%Michael 28%David 30%

Sarah: Full-price repeat buyersA 18% · B 42%
Michael: Promotion-responsive buyersA 52% · B 28%
David: Other established buyersA 30% · B 30%

Keeper's finding

Campaign B attracts a higher proportion of Sarah customers, who demonstrate stronger full-price purchasing and repeat behavior in the observed cohort.

What this means for the agency

Instead of optimizing only for initial ROAS or CAC, the agency can investigate which creative messages, products, and acquisition audiences are associated with attracting more customers like Sarah.

Persona composition is a hypothesis to test, not proof of why Campaign B performs better.

Higher-value customer cohort
Sarah persona
Creative strategy, landing pages and Meta audiences

Conceptual demonstration figures, not client results. 90-day revenue is an early signal, not lifetime value.

What Keeper recommends

One customer insight. Three connected actions.

Creative strategy, landing pages and Meta audiences all start from the same valuable customer group.

01Which campaigns acquire valuable customers
02What makes those customers different
03Creative and landing page hypotheses
04Persona-seeded audiences
05Test acquisition quality

Same customer intelligence for every actionCampaign B cohort · Full-price repeat buyers1,940 customers · Sarah persona

The Sarah persona identified in the Campaign B comparison. 1,940 is the conceptual eligible persona group used for this strategy demonstration, not necessarily the number of Sarah customers Campaign B acquired.

Customer intelligence

The valuable customer group has distinct personas, purchasing behaviors, product preferences, and promotional sensitivity.

Proposed action

Prepare persona-specific creative hypotheses.

Draft briefDraft only

Target persona: Sarah: full-price, quality-focused repeat buyer
Motivations suggested by purchasing behavior: Buys core styles at full price and returns for complementary pieces
Relevant products: Core overshirt, textured knit, everyday chino
Message angle: Built to last, worth buying again
Offer guidance: Lead with product, not discount
Creative hypothesis to test: Quality-led creative attracts customers with stronger 90-day repeat behavior than promotion-led creative

Motivations are hypotheses inferred from purchase behavior, to be tested by your team.

Connect acquisition to customer value

Know what happens after the first purchase.

When attribution data is connected, Keeper can help relate acquisition campaigns to the customers they bring in and how those customers purchase over time.

Shopify

Orders, products, customers and repeat purchasing

Meta

Campaigns, spend and audience activation

Triple Whale or Northbeam

Campaign and channel attribution, when connected

Keeper

Relates campaigns to the customers they bring in and how those customers purchase over time.

Attribution integrations help connect campaign performance with downstream customer behavior. Available intelligence depends on connected data.

What Keeper evaluates together

Acquisition cost
Attributed campaigns and channels
First-order value
Repeat purchase behavior
Observed customer value over a defined window
Personas
Product preferences
Discount sensitivity
Seasonality
Lifecycle progression

An attribution platform helps measure where customers came from. Keeper adds maintained customer understanding to help decide which customers to acquire more of.

What your agency reviews after testing

CAC
ROAS
Customer value at comparable maturity
Repeat purchase rate
Full-price purchasing
Contribution margin where available
Audience overlap
Incremental lift when a suitable experiment is run

Client reporting

Walk into every client meeting with something worth showing.

Bring a clear view of what's working, what needs attention, what your team recommends next, and what happened after previous actions.

Client brief · Performance · October

What's working

Campaign B is acquiring customers with stronger observed 90-day purchasing behavior.

What needs attention

The highest-ROAS campaign is attracting a lower proportion of high-value repeat customers.

Previous action & outcome

Last recommendation
Test a Sarah persona-seeded Meta audience.
Execution status
Pilot launched
Observed result · conceptual
Metric Existing audience Persona-seeded audience
CAC $44 $40
30-day repeat rate 11% 15%
Early observed results. Continue testing with comparable cohorts before drawing conclusions about incremental impact.
Recommended next action
Review the audience test as customer cohorts mature, then test a Sarah-led creative variation.

Metric	Existing audience	Persona-seeded audience
CAC	$44	$40
30-day repeat rate	11%	15%

Conceptual demonstration of connecting recommendations to subsequent outcomes. Not results achieved by Keeper; outcome tracking depends on available integrations and measurement design.

Client-facing deliverable

Finding
Evidence
Recommendation
Action
Outcome review

Communicate strategy, not just metrics.

Built for agencies

Bring the same depth of customer intelligence to every client.

Each client has different products, customers, purchasing patterns, and commercial opportunities. Keeper maintains the context for each business separately, so your team can deliver consistent analytical depth without brands ever sharing customer-level data.

Apparel clientSeparate context

Latest opportunity: Acquisition quality opportunity identified
Recommended next action: Test a customer-quality seed audience
Previous action: Persona creative test in review
Next review: Nov 3

Skincare clientSeparate context

Latest opportunity: Retention campaign opportunity identified
Recommended next action: Prepare a second-purchase recovery campaign
Previous action: Winback flow approved
Next review: Nov 5

Home goods clientSeparate context

Latest opportunity: New high-value customer persona emerging
Recommended next action: Brief persona-specific creative
Previous action: Landing page hypothesis shared
Next review: Nov 10

Supplements clientSeparate context

Latest opportunity: Subscription pilot opportunity identified
Recommended next action: Propose a focused replenishment pilot
Previous action: Replenishment campaign sent
Next review: Nov 12

Better strategies

Move beyond generic recommendations.

More value per client

Identify new commercial opportunities over time.

More consistent execution

Help strategists work from the same maintained business context.

Customer proof

Better customer understanding. Better acquisition decisions.

Mizzen+Main · persona-based acquisition

8×ROAS

22%Lower customer acquisition cost

10%Higher average order value

The acquisition strategy used Keeper customer personas to inform Meta audience selection.

Results reported from Mizzen+Main's persona-based acquisition initiative, not a randomized experiment. Not a guarantee of results for other brands.

Read the Mizzen+Main story

Why Keeper

Your tools know the data. Keeper maintains the understanding.

Your team already has powerful tools for attribution, email, analytics, and campaign execution.

Keeper connects customer intelligence across those systems, maintains consistent definitions and historical context, and helps translate that understanding into actionable opportunities.

Working with existing tools

Analyze acquisition and retention data
Build customer segments
Compare historical cohorts
Interpret lifecycle changes
Develop strategic recommendations
Reconstruct relevant context across tools and accounts

With Keeper

Maintained customer personas
Consistent lifecycle and state definitions
Historical purchasing patterns
Customer-level commercial intelligence
Evidence-backed opportunity identification
Action preparation from the same customer criteria

The advantage isn't access to more data. It's maintaining a deeper understanding of every client and knowing where to act.

Strong agencies can reproduce individual analyses. Keeper's difference is applying this intelligence consistently, across questions, months and client accounts.

How it works

Start with one client. Expand when you see the value.

01
Connect a client
Connect Shopify and relevant marketing or attribution sources. Available intelligence depends on connected data.
02
Discover opportunities
Explore customer personas, acquisition quality, retention patterns, and commercial opportunities. Free intelligence lets you evaluate value before committing to activation.
03
Prepare and test actions
Prepare Klaviyo campaigns, lifecycle flows, or Meta audiences. Review recommendations before execution and evaluate results with appropriate measurement.

Subscription-platform execution is not currently live.

Agency FAQ

Questions agencies ask.

Can we try Keeper with one client?

Yes. Start by connecting one eligible client and exploring the available customer intelligence for free. Paid activation and any agency-specific commercial terms can be discussed with the Keeper team.

Does Keeper replace our attribution or email platforms?

No. Keeper works alongside your existing tools. Attribution platforms help measure acquisition, while Klaviyo executes email marketing. Keeper adds maintained customer intelligence to inform decisions and prepare relevant actions.

Can our performance and retention teams both use Keeper?

Yes. Both teams can work from the same underlying understanding of a client's customers, while applying it to different commercial objectives.

Can Keeper help with creative strategy?

Keeper can use customer personas, product preferences, purchase behavior, and customer economics to inform creative and landing page hypotheses. Your team remains responsible for developing and testing the creative.

Does Keeper execute campaigns automatically?

No. Keeper can help prepare supported Meta audiences and Klaviyo campaign or flow drafts. Your team reviews and approves actions before execution.

How does Keeper help us demonstrate value to clients?

Keeper helps connect customer findings, recommended actions, and subsequent outcomes so your team can explain what it identified, what it recommended, and what happened afterward. The extent of outcome tracking depends on available integrations and measurement.