Keeper connects your acquisition data with what customers do after their first purchase. Understand which campaigns bring valuable customers, what makes those customers different, and how to acquire more of them.
Looks beyond initial ROAS and acquisition cost.
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Two campaigns can look very different when you follow the customers they acquire beyond their first purchase.
One may generate cheaper conversions. Another may acquire customers who return more often, buy at full price, and create greater long-term value.
"Campaign A looks stronger on initial acquisition metrics. Campaign B is bringing customers with higher observed repeat purchasing and 90-day revenue per customer."
Demonstration data, not verified merchant performance. Same 90-day observation window for both cohorts.Don't just measure what an ad converts. Understand what those customers become.
Connect Triple Whale or Northbeam alongside Shopify to analyze acquisition performance in the context of customer behavior after purchase.
Keeper brings together marketing acquisition data and maintained customer intelligence so you can investigate which campaigns, channels, and acquisition cohorts are associated with your most valuable customers.
Judged on the first conversion, Campaign A looks like the clear winner.
The first conversion is only the beginning of the customer story.
Keeper combines available demographic context, such as age range, household income, and geography, with purchasing behavior, product preferences, lifecycle patterns, discount sensitivity, seasonality, and customer economics.
That understanding can inform not only who you target, but also what your ads say, which products you feature, and where you send people after they click.
The fabric, the fit, the details you notice every time.
A hypothesis informed by customer behavior. Test it before scaling.
Keeper evaluates personas and customer groups across downstream value, repeat behavior, discount dependence, product affinity, and available acquisition economics to identify which audiences are worth testing.
This group shows a promising combination of repeat purchasing, observed customer value, and relatively low discount dependence. Prioritize it as a candidate Meta seed audience for testing.
Do not prioritize solely on first-order AOV.
No audience recommended from this group at present.
These customers demonstrate meaningful repeat purchasing. Keeper would evaluate their customer value alongside promotional costs and acquisition economics before deciding whether to prioritize this group.
Further evaluation needed.
The right seed depends on your data. Loyal full-price customers are not the best seed for every brand.
Prepare a Meta seed audience from 3,240 eligible customers as a candidate for a controlled acquisition test.
Keeper prepares eligible customer audiences based on the customer groups your business actually values.
Use those audiences as seed signals in Meta and test whether they help acquire customers with stronger downstream economics.
Meta's matchable audience size is determined after upload and is typically smaller.
Build persona-seeded audiences to help Meta find more customers like the ones your business values. Results are not guaranteed and should be measured.
After an audience test, Keeper connects acquisition performance with the purchasing behavior of the customers acquired. That helps your team evaluate not only what it cost to acquire them, but whether they became the customers you wanted.
Each metric is compared only once both cohorts have the same observation window.
Observed differences between cohorts are not proof of causal impact. Controlled tests are needed to measure incrementality.
As new acquisition cohorts mature, Keeper refreshes its understanding of which customer groups are commercially attractive, which audiences deserve further testing, and where acquisition strategy may need to change.
Results reported from Mizzen+Main's persona-based acquisition initiative. Not a guarantee of results for other brands.
Read the Mizzen+Main storyKeeper keeps customer intelligence updated as new customers arrive, existing customers repeat, and their long-term behavior becomes clearer.
That means the customer groups worth acquiring more of can change over time.
Connect your Shopify store to understand your best customers and discover acquisition opportunities for free.
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