Sarah
First-time × Early- Strong full-price behavior
- Recently purchased
- Still within her expected purchase journey
Keeper decisionNo action needed yet
Klaviyo campaigns & flows
Don't just send better emails.
Know which customers are worth emailing, what to say, and why now.
Keeper combines personas, lifecycle states, purchase behavior, discount sensitivity, seasonality, and marketing history to find revenue opportunities in your customer base. Then it helps you turn those opportunities into targeted Klaviyo campaigns and flows.
Free intelligenceActivate when you're readyYour team stays in control
BRANDS WE'RE PROUD TO WORK WITH
The problem
A segment tells you who qualifies.
It doesn't tell you what they need.
Customers in the same lifecycle stage can have very different purchasing behavior, product interests, and commercial needs. Sending everyone the same message leaves opportunities untapped and can hurt performance.
Michael
First-time × Ready- Promotion-responsive
- Relevant complementary product affinity
- Historical patterns support a second purchase
Keeper decisionTargeted next-purchase campaign or flow
David
First-time × At risk- Purchase behavior has moved beyond the expected window
- Historical patterns indicate a potentially recoverable opportunity
Keeper decisionTargeted recovery campaign
Same lifecycle stage. Different customers. Different actions.
What Keeper understands
A customer is more than a segment.
Keeper combines multiple dimensions of customer behavior to understand what's actually driving the next purchase, and whether an intervention makes sense.
Personas
Who customers are and how different groups behave.
Lifecycle & current state
First-time, repeat, loyal, early, approaching, ready, at risk, and lapsed.
Discount sensitivity
Who responds to promotions, who buys at full price, and when an incentive may be unnecessary.
Seasonality
How purchasing behavior changes throughout the year.
Product affinity
What customers purchase, which products are frequently bought together, and what they may buy next.
Purchase cadence
How often different customers return, based on observed behavior.
Marketing engagement
How customers respond to campaigns, flows, channels, and offers.
Customer economics
Customer value, order behavior, acquisition economics, and long-term commercial potential.
Combined customer understandingWho needs attention. What to prepare. Why now.
October revenue opportunities
Find the best opportunities
across your customer base.
Keeper evaluates your customer base and identifies where an intervention can make a meaningful difference, including when no action is needed.
Finding 01Opportunity to prepare
Seasonal Demand Opportunity
Loyal × Sarah persona
3,240eligible customers
Historical evidence
Seasonal buying patterns, product affinity, and strong full-price purchasing behavior indicate a timely product-led campaign opportunity.
Recommended strategy
Feature relevant seasonal products without a blanket discount.
Why Keeper identified this opportunity
Keeper evaluated this customer group across historical purchasing patterns, seasonality, product preferences, and discount behavior to determine whether a campaign is justified now.
- 01Seasonal purchasing behavior
- Historical signal
- Customers in this group have previously concentrated purchases around the upcoming seasonal period.
- What it means
- There is a relevant seasonal purchasing opportunity for this audience now.
- 02Product affinity
- Historical signal
- Previous purchases indicate interest in complementary seasonal products.
- What it means
- Keeper can identify which product categories are most relevant to feature, rather than recommending a generic storewide campaign.
- 03Discount sensitivity
- Historical signal
- This customer group demonstrates strong full-price purchasing behavior.
- What it means
- A product-led campaign is more appropriate than automatically offering a discount.
- 04Lifecycle, state, and persona context
- Historical signal
- These customers are loyal, currently relevant to the seasonal opportunity, and belong predominantly to the Sarah persona.
- What it means
- Keeper has identified a specific audience whose current state and historical behavior support this intervention.
Keeper's decision
Prepare a seasonal product-led campaign for 3,240 eligible customers, without a blanket discount.
Build seasonal campaign
Finding 02Opportunity to prepare
Cross-Sell Opportunity
Repeat × Michael persona
1,860eligible customers
Historical evidence
Frequently purchased product combinations and promotion-responsive behavior suggest a relevant cross-sell opportunity.
Recommended strategy
Target complementary products with an offer strategy informed by customer behavior.
Build cross-sell campaign
Finding 03No intervention
Avoid Unnecessary Discounting
Loyal × David persona
2,175customers evaluated
Historical evidence
Strong full-price purchasing behavior with insufficient evidence that a discount is necessary.
No promotional action recommended.
From opportunity to Klaviyo
A complete campaign,
ready for your review.
Keeper doesn't stop at identifying an opportunity. It prepares the audience and campaign strategy using the same customer intelligence that identified the opportunity.
Every campaign starts with an opportunity Keeper identified in your customer data.
The same evidence that identifies the opportunity shapes the audience, exclusions, products, message, and offer strategy.
Campaign preparation- Preparing
- Seasonal Demand Opportunity
- Audience
- 3,240 eligible customers
- Strategy
- Seasonal product-led campaign, no blanket discount
- Destination
- Klaviyo
Seasonal Demand Opportunity
A commercially relevant audience
3,240analytically eligible customers
- Lifecycle: loyal customers
- Current state: within the seasonal purchasing window
- Persona composition: Sarah-led audience
- Relevant seasonal product affinity
- Strong historical full-price purchasing behavior
Eligibility combines lifecycle, persona, seasonal purchase history and product relevance. Marketing permission and suppressions are checked separately before activation.
Prepared the same way
Flows get the same depth of preparation.
Entry criteria, timing, branches, exits and message sequences, ready for your team to review.
Month after month
The opportunity stays.
The customers change.
Keeper keeps its understanding of your customers updated. The same revenue opportunity may remain relevant, but the customers who qualify for it change as their behavior and lifecycle states evolve.
October01
Seasonal demand
3,240eligible customers
- Campaign prepared
- Audience activated after approval
- Outcomes being measured
November02
The next audience
Updated eligible customer group
- Previous customer outcomes reviewed
- Product and offer strategy reassessed
- Next opportunity ready for review
Find your next opportunity
Find the revenue opportunities hiding in your customer base.
Connect your store to discover which customer groups need attention, what the evidence says, and which campaigns or flows are worth building.
Explore the intelligence for free. Activate when you're ready.